Tefal Cuisine Companion created two video clips, which were to be shown as pre-rolls, mostly before cooking-related content. There would be nothing unusual about that if it wasn’t for the fact that the ad was to only reach people who cook frequently and who are interested in premium foodstuffs.
The campaign was carried out using Grocery Magnet™, which allows for precise and interesting targeting of commercials with high reach, using both standard display banners and other formats available via VOD websites. Grocery Magnet™ enables us to run highly effective campaigns without compromising the quality of the generated traffic, which, during the Tefal Cuisine Companion campaign, translated into a significant increase in the interest in the product.
Tefal Cuisine Companion is a multi-function food processor with a cooking function – a real chef in your own home. It’s extremely easy to use and thanks to the many functions it offers, you’ll have a starter, main, and dessert ready in no time.
We encourage you to test Grocery Magnet™, and check out the Tefal food processor too.